Content remixing is a way to scale your content across different channels, while not wasting time and resources.
From repurposing a blog post into a series of social media posts, to converting podcast episodes into bite-sized video clips, content remixing is about breathing new life into your content.
By embracing this tactic, creators and brands can ensure their message reaches the widest possible audience, enhancing engagement and extending the shelf-life of their original creations.
Let's dive into content remixing showcasing examples, and highlighting the tools that can make this creative process as smooth.
What is Content Remixing?
Content remixing is the process of taking existing content and reformatting, repurposing, or modifying it to create new content that can be shared across different platforms and media types. This approach allows creators to extend the reach and lifespan of their original content by adapting it to suit various audience preferences and platform requirements.
Picture this: you're behind the DJ booth, the crowd is pulsating with energy, and you're about to drop a track that you know will electrify the atmosphere. But instead of playing the song as it is, you decide to remix it on the fly. You add a beat here, a drop there, and suddenly, the familiar tune transforms into a whole new experience that has the crowd going wild. This, in the digital marketing universe, is the essence of content remixing.
It is like being a master DJ for your digital content. It involves taking your greatest hits—those blog posts that sparked deep discussions, podcasts that listeners couldn’t get enough of, or videos that went viral—and spinning them into new formats tailored for different online platforms.
But why content remixing? Constantly brands and creators are told to "focus on 1 maybe 2 channels" with content remixing you can expand the reach of your content.
Amplification is the name of the game. Remixing allows you to broadcast your message further, touching audiences you might not have reached otherwise, with minimal extra effort on your part. It’s about spreading your tune across the digital spectrum, ensuring it’s heard in every corner of the online world, in a language that each platform understands and appreciates.
This strategy isn’t just about boosting your views and likes; it’s a way to manage your creative resources. Instead of recreating organic content per channel, you can repurpose content across different platforms. This offers a way to reach new audiences and keep your audience engaged without burning out your creative spark.
Content Remixing Examples
Example 1: Video Chopping
Let's say you have an hour-long podcast. Content remixing involves taking clips from that podcast and chopping up pieces that would be suitable for TikTok, Reels, and YouTube Shorts.
Example 2: Text to Speech
Text to Speech converts written content into spoken audio, enabling creators to transform articles, blog posts, or written scripts into audio snippets, or voiceovers for videos.
Here's a quick example from Elevenlabs (more on them in the tools section):
Tools for Content Remixing
Thanks to the rise of AI tools eating the world content remixing doesn't need to waste resources.
Alright, let's crack open the toolbox and see what shiny gadgets we've got for this remix party.
- HubSpot's Content Hub - Hubspot's new all-in-one tool for content remixing across all channels.
- OpusClip - Great for chopping up long-form clips for short-form platforms such as TikTok and Reels.
- Flicki - Text to Video. Take a section or a few from a blog post and turn them into video content.
- ElevenLabs - Convert text to audio and into different languages.
- DeepL Translate - Translate any document into different languages.
These tools are the VIP guests at your content's remix rave, each bringing their own flavor to the mix.
Choosing the right one is like picking the perfect playlist – it can set the vibe, get your audience grooving, and make your content the talk of the town. So, crank up the volume, and let's get remixing!
How to Implement Content Remixing in Your Strategy
Here’s a step-by-step guide to effectively remix your content across platforms:
1. Audit Your Existing Content:
Start by conducting an audit of your existing content to identify high-performing pieces that can be repurposed. Try starting with evergreen content, popular blog posts, videos, or podcasts that have resonated with your audience.
2. Determine Your Target Platforms:
Identify the platforms where your audience spends most of their time and tailor your remixed content accordingly. Each platform has its own content format and audience preferences—Instagram stories differ from LinkedIn posts, for instance.
3. Choose the Right Tools:
Select content remixing tools that align with your goals and content types. For instance, if you are focused on getting into short form. Use OpusClip to chop up long-form podcasts, webinars, etc.
4. Test and Learn:
Publish your remixed content and monitor its performance closely. Use analytics tools to track engagement rates, conversions, and other relevant metrics. This data will help you refine your approach and identify the most effective content formats for each platform.
Best Practices for Choosing and Adapting Content:
- Select High-Impact Content: Focus on content that has already proven popular with your audience or addresses trending topics. As time goes on you may develop high-impact content that is specific per channel.
- Adapt Content to Fit the Platform: Modify your content to suit the format and norms of each target platform. For TikTok or Instagram Reels, condense your message into engaging, short video clips.
- Understand Platform Dynamics: Tailor content to fit the characteristics and user behavior of each platform. Ex: Using interactive polls in your Instagram stories, or ensure your YouTube videos include CTAs and links in the description.
- Engage Your Audience: Encourage interaction by asking questions or prompting viewers to share their opinions.
Not all content is a banger waiting to happen. Start with timeless classics—posts that resonated, videos that went viral, or infographics that were shared across the digital universe.
Adapting your content for different platforms is like playing to different crowds. Reels and TikTok may want high-energy, visually engaging content, while LinkedIn might thrive on insightful, professional remixes. Tailor your content to fit the platform’s unique vibe—it’s like choosing the right remix for a club night versus a chill lounge.
Content remixing is a mix of art and science. It's about keeping the essence of your original masterpiece while giving it a fresh spin to cater to the platform's audience.
Wrap up
Now that we've tuned into the beat of content remixing, we want to hear from you! Have you taken a swing at remixing your content? Maybe you've turned a blog post into a TikTok dance or transformed a webinar into a series of punchy Instagram stories.
Whatever your remix story, we're all ears!
And if you're vibing with our content, why not subscribe to our newsletter?
Stay ahead of the curve with the latest insights on emerging trends, tools, and tricks creators and brands use.
